Eau de toast

“Unfashionable” toast fights back

Created by the country’s bakers to remind women who skip breakfast just what they’re missing out on, the limited edition fragrance ‘Eau de Toast’ is putting bread back on the catwalk this London Fashion Week.
The limited edition scent was created by The Federation of Bakers to challenge the fashion for bread-free diets. With just 80 calories per slice, bread provides (at least) 10% of the adult daily intake of protein, fibre, calcium, iron, copper, zinc and manganese. What’s more, the Government’s Nutrition Survey shows that people who eat the most bread, consume the fewest calories.

Request a sample

To apply for your own bottle of this year’s most delicious perfume, visit http://www.bakersfederation.org.uk/eau-de-toast.html and complete the online form. The limited edition samples are free of charge. You will be notified via email whether your application has been accepted and when product has been dispatched.

And if you aren’t lucky enough to receive an exclusive bottle, why not make your own aroma by lightly toasting bread at home?