According to
Google's 2016 Food Trends report, the highest ranked search in the 'bite-sized snack' category is the mug cake.
But a recent
Buzzfeed article claims that they just don't work. For a variety of reasons .... They explode; they turn into a molten lava of sugary egg; or just into a rubbery blob. And even when they do work they simply taste terrible.
Mug-cake gurus who commented on the article suggest that it is the egg that causes the problems: that one egg is simply too much for such a small cake. Suggestions for alternatives include: apple sauce, mashed banana and just a little extra raising agent.
So if you've tried and failed - have another go but this time without the egg.